I was approached by Molecule agency, to make an animated explainer for one of their pharma clients.
The topic was bladder problems, and the main goal was to visualize and explain the complex processes happening inside the body.
But to make the video more approachable, we decided on introducing a little character to feature in the intro of the explainer and to illustrate the consequences of living with a bladder-related diagnosis.
The colors are the main colors of the client's brand guide, but in different shades to create a wide palette.
The animated bladder as well as the nervous system had to be anatomically correct, and yet simple and within the art direction.
Make it human. To take the bladder problem and make it relevant to the viewer, we decided to show our character in a situation relatable for people suffering with bladder problems.

Design, illustration, animation, SFX

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