Atopisk eksem forening wanted a new approach in their communication about eczema to young people. They hired Molecule for the task, and I got involved from the start and collaborated with Molecule on both concept and script.
The deliverables was two animated videos: one aimed at a young target audience, and one at the parents to kids with eczema.
The two videos should work in both a 1920x1080 and a 1080x1080 format.
The deliverables was two animated videos: one aimed at a young target audience, and one at the parents to kids with eczema.
The two videos should work in both a 1920x1080 and a 1080x1080 format.
Moodboard for the animation
The moodboard presented to the client.
Atopisk eksem forening were amazing to work with, and quickly jumped on board the design direction, even though it was a big step away from the design of previous communication.
Atopisk eksem forening were amazing to work with, and quickly jumped on board the design direction, even though it was a big step away from the design of previous communication.
The moodboard focused on colorful backgrounds, illustration-like compositions and simple yet expressive characters that could convey vulnerability.
The finished animation was produced in a 2D style and a low framerate as known from classic animation.
All throughout the two videos a simple, yet distinctive, color palette was used to tie all the small animation bits together.
It was a pleasure working with both Molecule and Atopisk eksem forening, and the two videos were well received by both stakeholders and audience across Atopisk eksem forening's SoMe channels.
All throughout the two videos a simple, yet distinctive, color palette was used to tie all the small animation bits together.
It was a pleasure working with both Molecule and Atopisk eksem forening, and the two videos were well received by both stakeholders and audience across Atopisk eksem forening's SoMe channels.
Screenshot from the finished animation
The initial styleframe
KUNDE:
Molecule // Atopisk eksem forening
ANIMAKRONS ROLE:
Koncept, design, illustration, animation, SFX
Molecule // Atopisk eksem forening
ANIMAKRONS ROLE:
Koncept, design, illustration, animation, SFX
